Case Study: Alaska Department of Transportation achieves instant crisis alerts to tens of thousands with Granicus' govDelivery

How the Comms Team Notified Thousands Instantly in a Crisis With govDelivery

The Alaska Department of Transportation and Public Facilities (DOT) faced an urgent communications challenge after a 7.0 magnitude earthquake struck Anchorage: quickly get travelers off potentially damaged roads and let them know when it was safe to return. The comms team needed to notify tens of thousands of residents immediately and maintain clear, reliable updates as the situation evolved.

Using their existing govDelivery (Granicus) platform, the team sent dual-pronged email and text alerts to roughly 34,000 subscribers, achieving 99%+ deliverability. Over 140 bulletins they notified citizens about 50 damaged locations and drove a 74% engagement rate, delivering timely, trusted crisis communications when it mattered most.

Alaska Department of Transportation

Meadow Bailey

Communications Director