Case Study: Silverthorne, CO achieves 45–52% open rates and 72% engagement with Granicus govDelivery

How Silverthorne, CO builds connections in its community with govDelivery

Silverthorne, CO, a mountain community and visitor destination in the Rockies, needed a more flexible way to communicate with residents, visitors, and businesses. During the pandemic the town shifted its marketing focus to transparent, targeted outreach but was limited by a third‑party tool that produced only one quarterly newsletter.

Silverthorne implemented govDelivery (integrated with its existing govAccess/Granicus CMS), enabling more frequent, audience‑specific newsletters and Spanish translations. The change drove strong engagement: monthly open rates of 45%–52% (well above the 21% average) and a 72% click engagement rate, while improving message consistency and community connection.

Silverthorne, CO

Kristina Nayden

Marketing Manager