Case Study: City of Seattle achieves stronger privacy protection and 137% subscriber growth with Granicus govDelivery

How Seattle protects privacy while delivering a better user experience

The City of Seattle, one of the fastest-growing large U.S. cities, needed a way to expand digital accessibility and reach residents while upholding strict privacy and transparency policies. The digital team concluded that disparate email tools and Outlook couldn’t deliver a consistent, privacy-conscious user experience across departments.

Seattle adopted govDelivery to centralize communications, standardize templates, and train 200+ content creators, creating clearer, more legitimate messaging. The platform’s analytics enabled better segmentation and targeting, driving nearly 450,000 subscribers (about 60% of the population), 137% subscriber growth over five years, and communication across 530+ topics.

City of Seattle

Michal Perlstein

Digital Engagement Senior Manager