Case Study: Pioneer Community Energy achieves faster, more targeted communications with Granicus govDelivery

How Pioneer Community Energy used Technology to Revitalize Its In-House Marketing and Communications Capabilities

Pioneer Community Energy, a community-owned electricity provider in California’s Sierra Nevada region, needed a faster, easier way to communicate with residents, businesses, and vendors after relying on clunky email methods for years. The utility turned to Granicus’s govDelivery to replace manual batch emailing and improve targeted outreach, while also reducing printing and postage costs.

With Granicus and govDelivery, Pioneer segmented subscribers, sent RFPs and regulatory notices more efficiently, and tracked engagement with detailed metrics. Email send time dropped from 2–3 hours to about 5 minutes, average open rates reached 28–30% with peaks up to 43%, and click-through rates ranged from 17–32%. Pioneer also saved tens of thousands of dollars in mailing costs and used the platform to drive successful COVID relief outreach and Green 100 program sign-ups.

Pioneer Community Energy

Alexia Retallack

Program Specialist II