Case Study: Morrisville, North Carolina achieves improved website UX and search results with Granicus Experience Group

How Morrisville, NC revamped its website with Granicus to save resources and enhance UX

Morrisville, North Carolina needed to improve its website’s search functionality and customer experience for a tech-savvy community, but decided a full rebuild wasn’t necessary. Instead, the city worked with Granicus Experience Group (GXG) from Granicus to refresh its existing site, address inaccurate search results, and make better use of limited internal resources.

Granicus helped Morrisville remove unused documents, update and add keywords, and reformat its top 20 most visited pages. The result was more accurate and complete search results, a standardized look and feel, and new internal web processes that saved time and reduced procedural barriers. Morrisville also reported positive user feedback, and the team now has repeatable processes to keep improving the site.

Morrisville, North Carolina

Wil Glenn

Communications and Outreach Director