Case Study: Marin County achieves higher STR compliance and broader rental-owner reach with Granicus Host Compliance

How Marin County created a higher reach to rental owners and built better capability for code compliance

Marin County, California needed a better way to identify, verify and enforce rules for roughly 2,000 short‑term rental (STR) listings while using staff time and resources more efficiently; the county sought higher owner reach and improved code compliance (about 71% compliance) and to reduce backlog and unpaid taxes.

By implementing Granicus Host Compliance, Marin gained stronger address research and verification, immediate monitoring and outreach capabilities, and a 98% response rate on non‑compliant outreach. After a successful 2019 pilot the county recovered about $72K in backlog/back taxes and moved to a structured quarterly STR compliance program.

Marin County

Ashia Ismail

Collections Manager for Finance