Case Study: Los Alamos National Laboratory achieves broader podcast reach and stronger newsletter engagement with Granicus (govDelivery)

How Los Alamos National Laboratory Used govDelivery to Promote its Podcast

Los Alamos National Laboratory (LANL), a federally funded R&D center, launched the National Security Science podcast during the pandemic to complement its magazine and connect with external stakeholders more personally. The magazine team needed a way to pivot during a crisis to keep audiences engaged while continuing to showcase the lab’s security-focused science and engineering work.

The team promoted the podcast through its existing govDelivery e-newsletter, using an audiobook-style format with links to each episode. The campaign reached 8K+ subscribers per issue, achieved 1K+ podcast downloads as of April 2021, and delivered strong engagement metrics (94% delivery, 11% open rate, 5% click-through rate), while adding about 300 new subscribers — a successful, low-friction way to expand reach and maintain audience engagement.

Los Alamos National Laboratory

Whitney Spivey

Editor, National Security Science