Case Study: Cabarrus County Schools achieves broader community engagement beyond social media with Granicus' EngagementHQ

How Cabarrus County Schools Expanded Their Digital Engagement Beyond Social Media

Cabarrus County Schools needed to broaden community engagement for a long-range school realignment plan beyond the limits of social media. While social channels helped share student life and answer basic questions, they weren’t effective for reaching residents concerned about district-wide issues like taxes, property values and economic impacts.

Using EngagementHQ, the district launched Engagewithccs.com — a centralized informational hub with an updatable timeline, moderated conversations and tools to track participant data. The site drove immediate, sustained interest: 13,500+ visitors, 157 registrations, 350 contributions to surveys or Q&As, and ~200 overnight applications to a focus group — and gained traction with school board members as a transparent municipal platform for community dialogue.

Cabarrus County Schools

Philip Furr

Director of Communications and Public Relations