Case Study: Alabama Mountain Lakes Tourist Association achieves 21% increase in tax revenue with Granicus

How Alabama Mountain Lakes Tourist Association is Creating Positive Tax Revenue from Rentals in North Alabama

The Alabama Mountain Lakes Tourist Association, which supports tourism across 16 North Alabama counties, faced stalled hotel development and a surge in short-term rentals (STRs) that were not remitting lodging taxes, creating a significant revenue shortfall for the region.

Partnering with Granicus, AMLTA launched an automated host-compliance program that sent 2,500 notification letters and directed operators to an online education and payment portal; within months over 40 properties had addressed outstanding taxes, the system grew to 500 community users, AMLTA’s billed revenue rose 21% in four months, and statewide STR tax collection increased 8% from just those 16 counties.

Alabama Mountain Lakes Tourist Association

Tami Reist

President