Case Study: National Highway Traffic Safety Administration (NHTSA) achieves rapid, reliable recall notifications with Granicus govDelivery TMS

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The National Highway Traffic Safety Administration (NHTSA) needed a faster, more reliable way to notify consumers about vehicle and product recalls. Its in-house email system was slow—sometimes taking up to 24 hours to send urgent safety notices—despite the agency sending millions of targeted messages annually (6.2M) and aiming to connect tens of millions of Americans with critical recall information.

By adopting Granicus’ govDelivery Targeted Messaging Service (TMS), NHTSA now sends personalized, NHTSA‑branded recall alerts quickly—high‑volume recalls can be delivered within about 20 minutes—while gaining visibility into performance metrics. The switch delivered 99% deliverability, a 3x open rate, and more reliable outreach, enabling the agency to reach and inform the public faster and more effectively.

NHTSA

Gopal Rajanala

Program Manager