Case Study: Georgia Department of Natural Resources achieves higher citizen engagement and $234K/year in revenue with Granicus

Georgia Department of Natural Resources - Customer Case Study

The Georgia Department of Natural Resources, which manages more than 400 properties across over one million acres, struggled to make two decades of geospatial data (about $20M invested) usable for citizens. Information was scattered across 140+ webpages in disparate formats, hard to find or use on mobile, and the agency had a limited budget to fix it.

Georgia DNR partnered with Google and Georgia State University to build the mobile-friendly Georgia Outdoor Map — a single, interactive Google-backed platform that aggregates parks, wildlife areas, boat ramps, historic sites and more, plus a “near me” search — and promoted it via targeted GovDelivery emails. The initiative drove roughly 15,000 additional monthly visits, generated about 30 extra park reservations per week (≈$4,500/week, $234K/year), produced 300 weekly reservation click-throughs, reduced informational calls and boosted traffic to other DNR pages by up to 40%.

Georgia Department of Natural Resources

John Martin

Chief Information Officer