Case Study: Indiana Office of Early Childhood and Out-of-School Learning (OECOSL) achieves 92,000+ subscribers and consistent automated outreach with Granicus (govDelivery)

Connecting families and childcare providers during the rapidly changing COVID environment

Indiana’s Office of Early Childhood and Out-of-School Learning (OECOSL) oversees five early education programs and needed a reliable way to reach families and childcare providers during the rapidly changing COVID environment, where consistent, timely communication was critical but audiences were hard to reach.

By implementing govDelivery with support from Granicus and the Granicus Experience Group (GXG), OECOSL built targeted email topics and automated drip campaigns to deliver the right messages to the right audiences. In the first year they launched 28 automated campaigns, sent roughly 80 unique messages, grew to over 92,000 subscribers (about 10K net new per month on average), and achieved an average open rate of 48%.

Office of Early Childhood and Out-of-School Learning

Carrie Gray

Child Care Development Fund Operations Manager