GoTo
151 Case Studies
A GoTo Case Study
KAD Dental is a full-service business support firm for dentists that provides staffing, bookkeeping, training and HR consulting. As the company grew to handle roughly 4,000–6,000 calls per month, its legacy phone system suffered from poor call quality, missing features and unreliable after‑hours routing — prompting KAD Dental to adopt GoTo solutions, notably GoToConnect and GoToAssist.
GoTo implemented GoToConnect with multi-level phone trees, call queues, recording and reporting, and GoToAssist for remote tech support. The new setup immediately improved call flow and after‑hours handling (eliminating the need to pass a cell phone), gave visibility into call volume, abandoned and missed calls to better right‑size staffing, enabled virtual interviews via video conferencing, and increased productivity and efficiency — delivering measurable gains in managing 4,000–6,000 monthly calls and reducing operational friction thanks to GoTo.
Phillip Singleton
Director of Operations