Case Study: The Executive Institute doubles member event usage with GoTo Webinar

The Executive Institute doubles member usage with GoTo Webinar

The Executive Institute, Ireland's premier network for senior leaders, faced a critical challenge when it became impossible to host physical events. To survive, the organization needed to find a secure and reliable way to move its entire event program online. It chose GoTo Webinar from GoTo for its reliability, security, and analytics.

By implementing GoTo Webinar, The Executive Institute successfully transitioned to virtual events. The results exceeded expectations, with member usage of events more than doubling. The organization also expects retention rates to increase and plans to retain the new event model long-term, as members prefer the flexibility of attending from their desks.

The Executive Institute