Case Study: Small Business Association of Australia improves member responsiveness with GoTo Connect

Small Business Association of Australia boosts responsiveness with GoTo Connect

The Small Business Association of Australia (SBAA) faced a challenge in effectively meeting the diverse needs of its members due to an outdated phone system that lacked functionality and often delayed responses. To address this, the organization turned to the vendor GoTo for a solution using their GoTo Connect service.

By implementing GoTo Connect as its cloud phone system, SBAA streamlined its call center with support from GoTo. The solution enabled the organization to more effectively address member inquiries, resulting in enhanced responsiveness that was frequently complimented by the membership. GoTo provided significant value with an all-inclusive feature set that avoided extra costs for add-ons or upgrades.

Small Business Association of Australia