GoTo
151 Case Studies
A GoTo Case Study
Schwabe, Ley & Greiner GmbH, a leading finance and treasury consultancy that organizes the annual Finance Symposium, faced the cancellation of its 2020 in-person conference due to COVID-19 and needed to quickly digitalize the 2021 event. After an open tender the company selected GoTo and its GoTo Webinar solution to integrate with the Converve events platform, seeking simple single‑sign‑on registration, strong data protection and an easy-to-use tool for dozens of exhibitors and hundreds of speakers.
GoTo implemented GoTo Webinar with a Converve interface, one‑click access to 130+ workshops, live training sessions for 60+ sponsors and speakers, snap polls and direct video integration, plus hands‑on support. The virtual Finance Symposium ran smoothly—delivering over 60 exhibitors, more than 300 speakers and 130+ workshops—meeting partners’ lead targets, increasing attendee satisfaction and achieving results on par with the physical event.
Bianca Kral
Head of Marketing and Communications