Case Study: Rohrich Automotive Group improves communications and customer service with GoTo Connect

A GoTo Case Study

Rohrich Automotive Group streamlines communications for 9 locations and 400 users with GoTo

The customer, Rohrich Automotive Group, faced the challenge of streamlining communications across its nine dealership locations for nearly 400 users. Their IT Director, Adam Lobdell, turned to vendor GoTo to implement its GoTo Connect Contact Center solution to address this need.

By leveraging GoTo's cloud-based phone system and integrated AI tools, the solution provided a secure and resilient communications foundation that was easy to manage. This enabled smooth operations during disruptions, enhanced customer service, and delivered actionable insights for continuous improvement, ultimately empowering the workforce and improving operational efficiency.


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