GoTo
234 Case Studies
A GoTo Case Study
The customer, MITEGRO GmbH & Co. KG, a collaboration of electrical wholesalers, faced the challenge of quickly transitioning its major in-person trade fair to a digital format after the event was canceled due to COVID-19. The vendor, GoTo, provided a solution using its GoTo Webinar product to help them create an engaging online alternative.
Using GoTo Webinar, MITEGRO successfully recreated its event content as a valuable webinar series. The solution from GoTo allowed them to offer insights to an unlimited number of participants, reaching more than 5,000 attendees and effectively digitizing the event on short notice.