Case Study: Manaaki Whenua - Landcare Research increases webinar attendance 200% with GoTo Webinar

Manaaki Whenua - Landcare Research - Customer Case Study

Manaaki Whenua - Landcare Research (MWLR), New Zealand’s Crown Research Institute for the land environment, needed a way to preserve the collaboration and knowledge-sharing typically achieved through in-person conferences after COVID restrictions began. MWLR evaluated webinar platforms and selected GoTo’s GoTo Webinar for its fine-tuned presenter controls, reliable high-quality audio/video, and accessible analytics to keep researchers connected and reduce the isolation of specialist scientists.

GoTo implemented GoTo Webinar as MWLR’s primary webinar platform, delivering stable streaming, audience control, and easy-to-use reporting. The Beyond Myrtle Rust series has run 18 webinars with global speakers, achieved over 200% more attendees year-on-year, and increased session duration by up to 24%; GoTo’s analytics also simplified reporting to funders and supported ongoing program growth.

Manaaki Whenua - Landcare Research

Renee Johansen

Project Manager and Communications Leader