Case Study: XING Events achieves one‑click event digitalisation and boosted registrations with GoTo Webinar (GoTo)

How with GoTo Webinar, XING Events had over 120 organizers discover the solution in the first weeks

XING Events, an intelligent event management platform serving organisers across the DACH region, faced the COVID-19 challenge of rapidly converting in-person events to virtual formats. To make digitalisation simple and fast for organisers, XING Events partnered with GoTo to integrate the GoTo Webinar product into its platform.

Using GoTo Webinar and its APIs, XING Events implemented a one‑click conversion so events are automatically transferred, attendees registered through XING Events’ flow, and webinar login/notification emails sent automatically. The GoTo integration went live quickly and drove measurable uptake: in the first three weeks over 120 organisers used the integration, 97 GoTo Webinar events were live, and many webinars saw 200+ registrations, boosting conversion while cutting organiser time and costs.

XING Events

Verena Gladiator

Senior Business Development Manager