Case Study: Wild Apricot achieves global reach and increased member engagement with GoTo Webinar

How Wild Apricot Actively Engages Their Audience for Meaningful Web Event

Wild Apricot, a provider of all‑in‑one membership management software for associations, clubs and nonprofits, needed a way to deliver free educational content and engage a dispersed international audience across time zones. To solve this, Wild Apricot turned to GoTo and has used GoTo Webinar since 2014 to host weekly pre-recorded product webinars and monthly live thought‑leadership sessions that are accessible on demand.

GoTo’s solution—combining GoTo Webinar features (polls, handouts, video, chat, Q&A, Interest Rating), automated emails, and integration with Wild Apricot’s marketing automation and CRM—boosted engagement and reach: Wild Apricot averages a 4.4/5 webinar rating, can support up to 10,000 registrants and 1,000 participants per event, and reports increased brand awareness and international reach thanks to local dial‑in and brand customization.

Wild Apricot

Sonia Khosla

Marketing Programs Manager