Case Study: Voith achieves global digital training and boosts webinar participation from 45% to 75% with GoTo Webinar (GoTo)

How Voith leveraged GoTo Webinar manage international employee training and global customer contact

Voith, a global technology company operating in markets like Paper and Hydro, needed to rapidly upskill its sales force on digital products (such as sensors) and replace in-person customer engagement disrupted by the pandemic. At the Learntec trade fair Voith’s training manager Stefanie Kratzer selected GoTo and its webinar product, GoTo Webinar, as a solution that could serve both international employee training and global customer events.

GoTo delivered GoTo Webinar with strong data-protection assurances, intuitive tooling and built-in reporting, plus hands-on support during rollout, which helped Voith clear internal approvals and adopt the platform company-wide. As a result, Voith raised webinar participation from 45% to 75%, turned webinars into a primary sales channel, streamlined lead capture via downloadable reports for the sales team, and accelerated the company’s shift to digital training and customer engagement.

Voith

Stefanie Kratzer

Training Manager for Digital Products