Case Study: The Salvation Army sustains mission-critical services and reduces costs with GoTo Connect (GoTo)

How The Salvation Army of North Texas powered their COVID-19 relief efforts and mission with GoTo Connect

The Salvation Army, which operates 7,546 centers across the United States providing food, shelter, rehabilitation and disaster relief, faced a failing on‑premises phone system during the COVID‑19 pandemic that threatened mission‑critical communication. IT Manager Susan Smith chose GoTo Connect from GoTo as a cost‑effective, secure cloud telephony solution to keep staff, volunteers and clients connected and to avoid added licensing costs from other vendors.

GoTo implemented GoTo Connect’s all‑in‑one platform—softphones, a mobile app, voicemail‑to‑email, dial plans and a robust admin console—allowing employees to shelter in place without missing workdays and protecting personal caller IDs for remote workers. The Salvation Army centralized reception (moving from a receptionist at each location to a single receptionist), handled thousands of Angel Tree hotline calls, and realized time and cost savings plus improved reporting and call management through GoTo’s solution.

The Salvation Army

Susan Smith

IT Manager