Case Study: College of American Pathologists (CAP) scales a global virtual lecture series to 8,000+ attendees with GoTo Webinar (GoTo)

How the College of American Pathologists powers a global virtual lecture series to move medicine forward

The College of American Pathologists (CAP), the leading organization of board‑certified pathologists, faced a sudden disruption to resident training when COVID‑19 halted in‑person lectures and faculty interactions. To continue education for trainees worldwide, CAP needed a scalable, easy‑to‑use virtual platform and turned to GoTo and its GoTo Webinar product to host large, interactive lectures.

Using GoTo Webinar, CAP launched a global virtual lecture series that quickly scaled — registrations rose from 1,800 on the first call to 5,400 a month later and now top 8,000 — while enabling global access and lively chat‑based interaction. GoTo’s reliability and ease of use helped CAP sustain training engagement, produce high‑quality events and drive nearly 70 million social impressions.

College of American Pathologists (CAP)

Teresa S. Burgin

Senior Marketing Program Manager