Case Study: RR Software (ANTRAGO) scales digital training and boosts customer retention with GoTo Webinar

How RR Software transferred knowledge and increased customer loyalty and satisfaction using GoTo Webinar

RR Software by ANTRAGO, the developer of the ANTRAGO education management system used by seminar and training providers in Germany and Austria, faced a sudden need to move its in-person training and knowledge transfer online. The company was looking for a cloud-based, easy-to-use tool to deliver webinars, scale outreach, reduce travel time and costs, and support customer acquisition — and chose GoTo’s GoTo Webinar as the solution.

Using GoTo Webinar, RR Software by ANTRAGO launched regular customer webinars (growing from an initial three events to 15) with over 100 live attendees on a regular basis, plus stable delivery for up to 200 participants. The vendor’s features — recording and media library, automated emails, polls and reporting — enabled reusable content, better engagement and automated attendance transfer via an ANTRAGO integration, resulting in higher customer retention, increased new customers and measurable sales growth with GoTo.

RR Software by ANTRAGO

Ulf Melchers

Deputy Marketing & Sales Director