Case Study: LSZ GmbH achieves sustained decision‑maker engagement and scalable virtual events with GoTo Webinar

How LSZ, a renowned event management company, annually connects over 10,000 decision-makers with GoTo Webinar for dynamic virtual meetings

LSZ GmbH, a long‑standing events company that connects over 10,000 decision‑makers through more than 40 in‑person and 60 virtual events a year, was hit by pandemic restrictions that forced rapid cancellation of live events and the urgent need to build virtual event infrastructure; to solve this, LSZ turned to GoTo and its GoTo Webinar platform.

Using GoTo Webinar since 2020, LSZ now runs about 60 webinars yearly with an average of 80 attendees, leveraging built‑in registration and interactive surveys to gather real‑time insights; GoTo’s reliability and flexibility enabled LSZ to maintain outreach, support expansion into Germany, and turn webinars from a stopgap into a permanent, measurable part of their offering.

LSZ GmbH

Claudia Marx

Business Unit Manager