Case Study: GIRACT expands global visibility and generates qualified leads with GoTo Webinar

How GoTo Webinar enabled this leading transnational consultancy to enhance their brand visibility and ability to network

GIRACT, a Geneva-based transnational consultancy in food ingredient strategy founded in 1970, needed a better way to reach hard-to-reach executives, managers and technical audiences after phone outreach proved time-consuming and ineffective—especially during the pandemic. To expand its customer base and build brand awareness, GIRACT partnered with GoTo and adopted GoTo Webinar.

GIRACT used GoTo Webinar (and GoTo Meeting for one-on-one meetings) and published recordings via GoTo Stage to host larger webinars and panel discussions, generate qualified leads and increase global visibility. GoTo’s post-session qualitative reports gave the team actionable analytics, and GoTo Stage helped promote content through a library of more than 100,000 recordings—resulting in stronger networking, broader audience reach and improved lead generation for GIRACT.

Giract

Janhavi Ram

Assistant Marketing Manager