Case Study: The Executive Institute doubles member event usage and expands global reach with GoTo Webinar (GoTo)

How GoTo Webinar enabled The Executive Institute to double its usage by members and extend its reach for its leading seminar programme

The Executive Institute, Ireland’s network for senior leaders, faced a critical challenge when Covid-19 made its in-person events impossible and threatened the organisation’s viability. To move its entire events programme online, The Executive Institute selected GoTo Webinar from GoTo as its platform of choice.

GoTo set up GoTo Webinar in days, providing a secure, reliable, and scalable solution with analytics and easy recording/curation. As a result, event usage has more than doubled, the Institute ran 38 online events in the first five months of the outbreak (compared with 40 physical events previously per year), and it now reaches a much wider, international audience — enabling larger, geographically dispersed memberships and supporting expected increases in retention.

The Executive Institute

Conor Morris

Managing Director