Case Study: Larry H. Miller Dealerships achieves faster call handling and improved customer experience with GoTo Connect (GoTo)

How GoTo Connect empowered Larry H. Miller Dealerships to support more customers and deliver outstanding customer service from anywhere

Larry H. Miller Dealerships, a multi-state automotive group focused on exceptional customer experience, faced a failing legacy phone system that couldn’t handle high call volumes, was inflexible for growth, and required extensive training to manage. They selected GoTo’s GoTo Connect phone solution to replace their one-size-fits-all system and better support their customer-first philosophy.

GoTo implemented GoTo Connect with features like drag-and-drop call queues, custom on-hold messaging, voicemail options, and easy remote user setup, enabling admins to make changes quickly and train staff in hours. The result: Larry H. Miller Dealerships now supports more customers, saw an observed increase in revenue, and cut call-queue setup time from about 20 minutes to ~2 minutes (a 90% decrease), while enabling seamless remote work and saving admin time.

Larry H. Miller Dealerships

Daniel Gorey

IT Lead and Co-Manager