Case Study: Freedom Digital Marketing, Inc. achieves automated lead generation and efficient client growth with GoToWebinar (GoTo)

How Freedom Digital Marketing Efficiently Grows Their Client Base by Establishing Industry Prowess

Freedom Digital Marketing, Inc., a digital marketing consultancy led by founder Laurie Conrod, needed a more efficient way to grow clients than time‑consuming prospecting. Seeking a reliable platform to host free trainings and capture leads, the company adopted GoTo (using GoToWebinar) alongside AWeber to manage registrations, communications, and list segmentation.

Using GoToWebinar to host live trainings and AWeber to automatically add and segment registrants, Freedom Digital Marketing automated follow‑up, shared recordings, and used GoTo’s reporting to track attendance and channel performance. GoTo’s platform helped the company scale lead capture, sharpen marketing decisions with measurable metrics, and confidently expand into new audiences such as the real estate industry during the COVID‑19 period.

Freedom Digital Marketing Inc.

Laurie Conrod

Founder