Case Study: BMW of Murray achieves unified communications and cost savings with GoTo Connect

How BMW of Murray/ Pleasant Grove saved time and money by unifying their communications into a single, GoTo Connect solution

BMW of Murray, the exclusive BMW dealer serving Utah with 160 employees across two locations, struggled with a decade‑old phone system that broke with updates, forced costly add‑ons for reporting, call recording and texting, and locked most users out behind pay‑as‑you‑go support — creating a heavy IT bottleneck. After a demo, BMW of Murray chose GoTo’s GoTo Connect to replace their legacy system.

GoTo implemented GoTo Connect, porting long‑held salesperson numbers and unifying texting, faxing, recording and reporting into a single app that managers and reps can use anywhere. The switch let BMW of Murray cancel six to seven separate products, onboard admins in under a month, eliminate the IT bottleneck, enable managers to pull reports and listen to calls, and provide sales‑activity insight that helped even out monthly sales — all backed by a dedicated GoTo performance manager.

BMW of Murray

Todd Hawkins

IT Manager