Case Study: Amazon Advertising boosts webinar attendance, engagement, and efficiency with GoTo Webinar

How Amazon Advertising Boosted Their Communication System and Enhanced Their Webinar Experience With Partner Brands and Sellers

Amazon Advertising faced capacity limits, frequent audio/video breakdowns, and a lack of a single dashboard to track attendee metrics for its weekly seller and brand webinars. To scale attendance, improve reliability, and automate insights, the team evaluated solutions and selected GoTo’s webinar tools, including GoTo Webinar, to replace their legacy platform.

GoTo implemented GoTo Webinar (with GoTo Stage for publishing schedules and recordings), enabling sessions of up to 1,500 attendees and delivering a 30% attendance lift during a two-month trial. The platform’s analytics saved up to 12 manual hours per month, attentiveness rose from 92% to 99%, average webinar attendance increased by over 1,000 in six months, customer satisfaction climbed from 4.5 to 4.8, and the program helped educate over 30,000 advertisers—demonstrating measurable impact for Amazon Advertising.

Amazon Advertising

Raina Guha

Marketing Manager