Case Study: Ontario Systems achieves increased sales and wider audience reach with GoTo Webinar

GoTo Webinar gives Ontario Systems a fun, powerful way to educate prospects and customers

Ontario Systems, a B2B software provider with complex products and long sales cycles, struggled to convey nuanced product differences through web pages and PDFs and found one-on-one meetings costly and inefficient. The marketing team needed a simple, scalable way to educate prospects and customers — so they turned to GoTo’s GoTo Webinar to deliver instructive audio-visual content and thought leadership at scale.

Using GoTo Webinar, Ontario Systems added webcams and polling to increase engagement, hosted its quarterly Ontario Engage events, and is experimenting with Simulated Live webinars to boost efficiency. The results speak to measurable impact: GoTo helped the company close three sales from a single webinar, increase production from 1–2 to 4–5 webinars per month, achieve 100+ registrants for more than half of sessions and 200+ for a quarter of them.

Ontario Systems

David Pittman

Product Marketing Manager