Case Study: Unbounce grows webinar sign-ups 16.8× and makes webinars its No.1 acquisition channel with GoTo (GoToWebinar)

GoTo Webinar boosts Unbounce's efforts in lead gen, brand awareness, acquisition, and more

Unbounce, a builder of landing-page software for digital marketers, faced the challenge of marketing to a diverse, niche audience of marketers with distinct needs. To scale targeted demos, training and thought-leadership outreach, Unbounce turned to GoTo and its GoToWebinar product to incorporate webinars into its marketing mix.

Using GoToWebinar, GoTo helped Unbounce run live, interactive webinars for demos, training and presentations that boosted lead generation, brand awareness and customer acquisition. The program grew webinar registrations from 190 to nearly 3,200 — a more than 16.8× increase in eight months — and webinars became one of Unbounce’s most powerful acquisition channels, at times ranking as its No. 1 source.

Unbounce

Stefanie Grieser

International Marketing Manager