Case Study: Florida Institute of Government boosts attendance and profit with GoTo Webinar (GoTo)

Florida Institute of Government - Customer Case Study

The Florida Institute of Government needed to quickly pivot its annual Florida Association of Code Enforcement (F.A.C.E.) conference when COVID-19 made an in-person event impossible. With a small team, limited budget and tight timeline, the Institute turned to GoTo and its GoTo Webinar platform to find a viable virtual alternative that would preserve training, certification and networking for attendees.

GoTo supported the Institute with its Emergency Remote Work Kit, Event Services rehearsal help and robust GoTo Webinar features (polls, chat, Q&A, reporting and recorded events) to run a smooth live and on-demand conference. The result: the Institute retained budgeted revenue, achieved a roughly 50% higher profit margin from savings, and grew attendance from ~270–280 to almost 400 (≈50% year‑over‑year increase), along with overwhelmingly positive feedback.

Florida Institute of Government

Marion Bakamitsou

Project Manager