Case Study: Ewing Automotive Group achieves mobile, secure communications and faster customer service with GoTo

Ewing Automotive Group - Customer Case Study

Ewing Automotive Group, a fourth‑generation, family‑owned dealer group in Plano, Texas, was modernizing operations by moving to the cloud and adopting Tekion as its DMS. During that transition they needed a cloud communications solution to sync calls with Tekion, enable staff mobility, and protect customer data; GoTo was recommended by their DMS provider and was chosen (deploying the GoTo platform with phone system and contact center licenses).

GoTo’s mobile app, texting, and easy-to-use admin tools let advisors call and message customers from anywhere while keeping data secure, and allowed the team to manage prompts and dial plans in‑house. As a result GoTo helped cut unanswered calls from 85% to 15%, handle 12,000–13,000 calls monthly with a 13‑second average answer time, save approximately $4,000 a year in external services, reduce compliance risk (avoiding potential fines), and provide real‑time reporting that improved staffing and customer responsiveness.

Ewing Automotive Group

Bob Calabrese

Client Relations Director