Case Study: Deloitte Central Europe expands webinars and gains client insights with GoTo Webinar

Deloitte Central Europe expands webinars for 9,000+ employees with GoTo Webinar

Deloitte Central Europe, a regional federation of the global Deloitte professional services network, sought to expand the scale of its webinars and better leverage attendee data. The company needed a webinar tool that could support a larger number of attendees and integrate with its marketing systems to capture valuable participant insights. They turned to the vendor GoTo for a solution.

GoTo implemented its GoTo Webinar product to address the challenge. The solution successfully accommodated Deloitte's need for greater attendee capacity and, crucially, provided the necessary APIs to integrate webinar data with the company's marketing automation systems. As a result, webinars were transformed from a simple communication platform into a vital tool for gaining client insights, allowing Deloitte to directly bring attendee information and opinions into its marketing database.

Deloitte Central Europe