Case Study: Benestar achieves scalable, secure virtual wellbeing programs and doubles webinar attendance with GoTo Webinar

Benestar - Customer Case Study

Benestar Group, the leading provider of employee assistance programs in Australia and New Zealand supporting about 1.8 million employees, needed to scale virtual mental‑health and wellbeing sessions securely to thousands of attendees (including international staff) while maintaining confidentiality across customer groups. After reviewing options for security, data hosting, ease of registration and automated follow‑ups, Benestar selected GoTo and its GoTo Webinar product to meet those needs.

GoTo implemented GoTo Webinar as a scalable, easy‑to‑use platform that simplified invitations, registration, recording and reporting for both technical and non‑technical staff. As a result, Benestar is running more webinars, has doubled average attendees per webinar year‑on‑year, can host sessions with several thousand participants while preserving confidentiality, and uses GoTo Webinar’s reports to optimize and personalize future programs.

Benestar

Beate O’Neil

Head of Product and Partnerships