Case Study: Amazon Advertising boosts webinar capacity and saves time with GoTo Webinar

Amazon Advertising scales webinars to 1,500 attendees and saves 12 hours a month with GoTo

The customer, Amazon Advertising, faced a challenge with their webinar platform reaching maximum attendee capacity and lacking an intuitive dashboard for tracking insights, which required manual metric tracking. They sought a simpler solution and turned to the vendor GoTo, using their GoTo Webinar service.

The solution implemented by GoTo allowed Amazon Advertising to engage with up to 1,500 attendees without hassle. Using GoTo Webinar provided a single, intuitive dashboard to track attendee insights, eliminating the need for manual work. This resulted in a measurable impact of saving up to 12 hours of work per month for the team.

Amazon Advertising