Case Study: Tushy boosts chat conversion with Gorgias Shopping Assistant

Tushy boosts chat conversion by 15% with Gorgias

Tushy, a US-based personal hygiene brand, faced challenges with customer hesitation and abandoned carts due to their wide range of bidet products and the need for extensive pre-sales education. Without specialized sales training, their support team struggled to efficiently recommend products and increase cart value. They turned to Gorgias and implemented its Shopping Assistant product to provide scalable, hyper-personalized pre-sales support.

Gorgias's AI-powered Shopping Assistant automated responses to common questions on compatibility, installation, and product recommendations, building customer confidence. The solution delivered significant results for Tushy, including a 15% increase in chat conversion rate, a 2x higher conversion rate from the AI versus human agents, and a 13x return on investment.

Tushy