Case Study: Psycho Bunny doubles revenue and cuts support costs with Gorgias

Psycho Bunny cuts CX costs by 10% with Gorgias

Psycho Bunny, a premium US menswear brand, faced challenges scaling its customer support using the legacy platform Zendesk. The system lacked automation, data visibility, and key ecommerce integrations, which drove up operational costs as the company grew. To address this, Psycho Bunny turned to the vendor Gorgias and its AI Agent product to gain a more robust and efficient solution.

By implementing Gorgias, Psycho Bunny unified its support channels and automated 25-30% of tickets with an AI Agent named Lisa. This solution from Gorgias allowed the brand to double its revenue without adding any new CX headcount, achieving a 10% reduction in total support costs and eliminating the need for two seasonal hires.

Psycho Bunny