Case Study: Pepper automates 54% of support and boosts sales with Gorgias AI Agent

Pepper automates 54% of support and lifts sales 19% with Gorgias

Pepper, an intimates brand specializing in bras, faced the challenge of scaling its customer support to handle growing inquiries as it expanded internationally. The company needed to automate repetitive questions about products, sizing, and returns to maintain an excellent customer experience without increasing operational costs by hiring more agents. They turned to the vendor Gorgias and implemented its AI Agent product to address these needs.

Gorgias implemented an AI Agent named Penelope to provide immediate, automated support and personalized shopping assistance. This solution automated 54% of support conversations, decreased first response times by over 90%, and converted 19% of its chat conversations into sales. The results for Pepper included an 18% uplift in average order value and a 19.2x return on investment from AI-driven sales, allowing human agents to focus on high-touch customer interactions.

Pepper