Case Study: Wildride automates 33% of email tickets with Gorgias AI Agent

How Wildride Automated 33% of Email Tickets with AI Agent

Wildride, a baby carrier brand that went viral on Instagram, saw its support volume surge from 1,000 tickets a month to 1,000 tickets a week. With just two support agents and 70% of interactions starting on Instagram, the team needed a way to handle the sudden influx of customer inquiries without sacrificing response quality. They turned to Gorgias and its AI Agent to help manage the load.

Using Gorgias AI Agent, Wildride automated common email inquiries like pricing, availability, and order status, while keeping responses aligned with its friendly brand voice. Within the first month, Gorgias AI Agent was handling 33% of all email inquiries and helping Wildride resolve issues 24% faster, reducing manual workload and freeing the team to focus on more complex, high-value customer support tasks.