Case Study: VUSH Boosts Conversions and Shopper Confidence with Gorgias

How Vush Uses Rep and Gorgias to Provide Delicate, On-Demand Answers

VUSH partnered with Gorgias after struggling to keep up with a surge of pre-purchase questions from nervous first-time shoppers buying intimate products. Using its helpdesk and Flows, VUSH needed a way to educate customers discreetly, reassure them in real time, and reduce pressure on the support team.

Gorgias, alongside Rep AI, helped VUSH automate common questions, guide shoppers to relevant blog posts and educational resources, and hand off more complex conversations to human agents when needed. The results included a 10% increase in conversions, nearly 4x more traffic to educational content, fewer support tickets, and stronger shopper confidence.

VUSH

Fiona Scrymgeour

Marketing Director