Case Study: Obvi handles 150+ daily tickets and boosts BFCM sales with Gorgias AI Agent

How Obvi Manages 150+ Tickets Per Day With 1.5 Support Agents

Obvi, a fast-growing collagen and wellness brand, was struggling to keep up with a high volume of repetitive customer questions using Gmail and a small CX team. Even after adopting Gorgias Helpdesk, the team still spent too much time on routine tickets, especially during peak periods like BFCM, when support demand surged.

To help Obvi scale support, Gorgias implemented AI Agent and Flows to automate simple queries and free agents for more complex, revenue-driving conversations. The result was a 50% automation rate, more than 150 tickets handled per day by just 1.5 support agents, and 10x more revenue from support during BFCM 2023, while keeping CX costs efficient at around $5–6k per month.

Obvi

Ronak Shah

Founder & CEO