Case Study: MNML increases revenue and support efficiency with Gorgias

How MNML increases revenue through Gorgias social media integrations.

MNML, a Los Angeles-based menswear brand, needed a better help desk as its social media presence and customer support volume grew quickly. After starting with Zendesk, the team found it unintuitive and lacking strong Shopify integration, while support requests were increasingly coming in through channels like Facebook Messenger and Instagram.

MNML switched to Gorgias, using its Shopify integration, Facebook Messenger support, live chat, chat campaigns, quick replies, and ShopMessage bot integration to centralize support and turn agents into sales reps. With Gorgias, first response and resolution times dropped by 35%, and ticket creation increased by 50%, helping MNML engage customers faster and convert more conversations into sales.

mnml

Ian Anderson

Operations Manager