Case Study: Love Your Melon boosts support efficiency with Gorgias

How Love Your Melon Automates 25% of Their Tickets and Gears Up for Busy Season

Love Your Melon, a mission-driven apparel brand supporting pediatric cancer causes, needed a faster way to handle customer support during its busy season, when ticket volume could be up to 30 times higher than the rest of the year. After using Desk.com and juggling multiple tools across email and social channels, the team turned to Gorgias to better manage support for its Shopify store.

With Gorgias, Love Your Melon centralized customer conversations and used Shopify variables, Macros, and Rules to automate recurring requests and actions directly from the help desk. The team created order-specific macros and even automated Shopify updates like shipping address changes, leading to about 25% of tickets being handled with automation and helping cut first response times from around 10 minutes to just seconds for simple requests.

Love Your Melon‎

Bernie Kolar

Customer Service Director