Case Study: Kreyol Essence boosts engagement and conversions with Gorgias Convert

How Kreyol Essence Used Convert to Create Emotional Shopping Journeys with Data

Kreyol Essence, a small-mid sized beauty brand focused on natural hair, scalp, skin, and body care, needed a better way to increase customer engagement and conversion rates while creating more personalized, emotionally resonant shopping experiences. Using Gorgias Convert, the company aimed to improve the customer journey without relying on generic messages or disruptive pop-ups.

With Gorgias, Kreyol Essence launched highly targeted Convert campaigns tied to shopper behavior, product views, cart activity, and key moments like Prime Day. They also used data from Gorgias Helpdesk and Automate to refine messaging, such as turning product questions into educational campaigns and bundles. The results were strong: campaigns influenced 13% of revenue on peak days, achieved an 11.95% click-through rate, and delivered an 11.43% conversion rate.

Kreyol Essence

Maria Fernanda Lopez

Customer Service Manager