Case Study: Kirby Allison boosts conversions by 23% with Gorgias Automate

How Kirby Allison Boosted Conversions by 23% After Automating 30% of Tickets

Kirby Allison, a luxury shoe and garment care retailer, was struggling with a two-person support team overwhelmed by repetitive customer questions, manual returns and exchanges, and backlogged emails outside business hours. With the team spending too much time on routine inquiries instead of growth work, they turned to Gorgias, using AI Agent and Flows with order management to improve support efficiency.

Gorgias implemented Automate to deliver 24/7 quick answers, self-service order tracking and management, AI article recommendations, and email autoresponders. The result was 30% of tickets deflected by automation, 23% more conversions, and 46% more sales from support, while response times improved and the Kirby Allison team gained more time for higher-value tasks.