Case Study: Glamnetic achieves 18.39% on-ticket conversion with Gorgias Convert

How Glamnetic Achieved an 18.39% On-Ticket Conversion Rate with Exit Intent Campaigns

Glamnetic, a Los Angeles–based beauty brand known for magnetic lashes and press-on nails, was using Gorgias to manage customer conversations but struggled to understand how chat campaigns were contributing to revenue. The team wanted clearer reporting, better attribution, and more proactive, targeted on-site campaigns to convert more tickets into sales.

Using Gorgias Convert, Glamnetic launched highly targeted exit-intent, new product, and educational campaigns with advanced segmentation and reporting. The results were strong: its best exit-intent campaign reached an 18.39% on-ticket conversion rate, promoted product sales increased by up to 49%, and on-site campaigns lifted AOV by 12% while generating a 27% higher conversion rate versus visits without campaigns.

Glamnetic

Mia

Head of Customer Experience